9 Ways to Make Money in the Fitness Niche

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If you have a love for fitness, whether it’s as a professional or just someone who loves keeping healthy, then you can make money with it!

There are many ways that you can expand upon your current endeavors, or start out from scratch.

Here are my top 9 ways to make money in the fitness niche.

#1 Personal Training

Whenever an average Joe thinks of the fitness industry this is probably one role that stands out, and with good reason.

Personal training is highly profitable if done correctly.

Starting off you will need to get certified. Certification helps you to build trust with both gyms you may want to work in, and clients you want to work with.

These bodies all supply legitimate certifications:

  • American Council on Exercise (ACE)
  • National Academy of Sports Medicine (NASM)
  • International Sports Sciences Association (ISSA)
  • American College of Sports Medicine (ACSM)
  • National Strength and Conditioning Association (NSCA)

After getting certified, it’s often best to then look to specialise in an area. Usually this will be something that you yourself are interested in, but it pays to take a look at what’s popular as well.

From that point you can then start applying with local gyms and fitness centers to start working for them or hiring out facilities with them.

Another piece of advice is to look at teaching at multiple gyms in different areas. This can help expand your network of clients and make sure that you have less risk of clients drying up.

#2 Group Training

Group fitness training is quite different to the often one on one of personal training, but it doesn’t mean that you can’t make money with it.

Certification is still required with group training, so be aware of that.

Group training might seem like the obvious choice: more people equal more money right? That’s not always the case; as the fees for group fitness are often much lower than personal training.

However, running this sort of training has many benefits.

Firstly it gets you out there in front of a lot of different people, helping you expand and refine your personal brand.

Secondly it allows you to promote additional services such as one on one training sessions, dietary and nutrition plans, your own products and so on.

Thirdly, it allows you to broaden your skill set by offering a variety of classes, to a variety of different people. You could do classes for kids or older people, CrossFit and other short classes for busy professionals and so on.

#3 Custom Training & Nutrition Plans

Not everyone wants or needs to head into a gym or take on a personal trainer. What they are looking for instead is some additional guidance with diet or pointers for their own training regimes at home or at the gym.

Offering custom training and nutrition packages is a great way to supplement your income. These packages can even be based on a standard template and be tweaked with little to no work to fit the needs of the client.

These can be offered as extras to customers you already have or offered online or via flyers.

#4 Online Coaching

Not everyone has the luxury of having a quality gym nearby or being able to have a personal trainer. However, with the rise of high speed internet, they don’t need to!

You could offer online coaching via email, and video chat that combines discussion of nutrition and work out plans, long with live video demonstrations. With two-way video feeds you can even offer feedback as the customer works out.

It’s not ideal from a fitness training point of view, but think of it as a middle ground between a fitness DVD and actually personal training. What’s more, people will pay for this service.

#5 Presentations & Talks

Fitness is not just about getting sweaty, you know that, so another way to help spread your brand, improve your customer network and even make money is to host talks.

You could contact local businesses, schools and communities to offer your services for free or at a cost.

These fitness presentations can discuss fitness in relation to the group. For example, you can talk about posture and making time for fitness to business people. You could discuss ways older people can stay healthy and active at a local retirement home. You could talk to kids about how an unhealthy lifestyle will affect them later in life.

The more you get known, the more benefits it can bring to your business.

#6 Unique Events

Gyms often have everything a person needs to get fit and stay healthy, but they can be boring and sometimes scary places to visit.

By offering more unique options you can help create a name for yourself while making money.

What sort of events could you run? How about:

  • Bootcamps
  • Assault courses
  • Zombie runs
  • Hiking and walking trips
  • Mini Olympics
  • Dancing
  • Parkour
  • Outdoor Calisthenics

These types of events can help bring communities together and offer opportunities for other local businesses as well. Your name and branding can be plastered all over it as well!

#7 Social Media Brand Ambassador

Social media is an incredible tool for fitness instructors that want to get themselves out there. By showing people how to get fit via YouTube, Instagram and Facebook, it’s easy to get a large following.

With a large following you can then apply to become a brand ambassador, or even be approached by companies looking for people.

A brand ambassador is modern jargon for having a sponsor. You do shout outs, reviews and generally promote a brand in return for cold hard cash, affiliate commissions and free swag.

#8 Create a Product

This is not for the faint hearted but creating your own product is a real money spinner.

Some of the easiest products to start creating are e–books. This can consist of written instructions, diagrams, nutrition charts and so on.

This type of book can be easily sold on your own website or via a service like Amazon Kindle Books.

While they are quite cheap to make, you should always remember that production value matters. Think of them like an extension of yourself, your brand and your business (unless you use a pseudonym of course).

Creating something like a DVD or online video course is another option. These will take more time and money to make sure they are right; from quality video equipment to hiring someone to professionally edit them. They are an investment and really you need to have a strong following both on and offline to reap the rewards.

You could also make other products such as dietary supplements, etc. but you will really need a strong following and brand to make this type of thing work, unless you’re really breaking the mould with them.

#9 Make a Blog

Writing a fitness blog is certainly not the quickest way to make money from fitness, but it has some of the most potential.

Firstly you will need a site, and to have a love for writing about fitness (at least until you can get some other writers to write for you).

Writing about the trials and tribulations of attaining a healthy body and keeping can attract not only people wanting to get started but even those already on their journey wanting more ideas, tips and tricks.

A fitness blog can make money in a variety of ways.

In direct ways you can make money by placing adverts on the site, using affiliate marketing to promote products you trust, selling your own e-books, videos and courses and even though the sale of the site if it becomes popular.

Indirectly, the site can garner more real life customers for you and your gym. It can also help you to find sponsors and brands interested in what you have to offer.

The cost of setting up a blog is a fraction of other methods and you don’t even need to be certified to offer advice and help, you could simply be a fitness fan showcasing your own journey in the world of fitness.

The easiest way to get started with your own blog is through a platform like Wealthy Affiliate. It’s completely free to get started and they’ll give you the tools, and training you need to get up and running.

The Bottom Line

Whether you’re already a professional fitness instructor or you just simply love keeping in shape, there are many ways to make money with fitness.

Hopefully one or more of these top nine tips will spark an idea to help you make more money in the fitness niche!

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